Vietnam’s Artificial Intelligence (AI) market is entering a high-growth phase, positioning itself as a key pillar of the country’s digital economy. Estimated at approximately USD 550–750 million in 2023–2024, the market is projected to reach between USD 1.5 and 1.7 billion by 2030, growing at a compound annual rate (CAGR) of 15–16% (Markets and Data, 2024). Beyond its direct market value, AI is expected to significantly enhance productivity, optimize operations, and transform business models across industries.
This rapid development is strongly supported by the Vietnamese government’s strategic vision. Under the National AI Strategy, Vietnam aims to become a leading AI hub in ASEAN and rank among the world’s top 50 countries in AI research and application by 2030 (Government of Vietnam, 2021). At the same time, evolving legal frameworks—particularly the Law on Personal Data Protection effective from January 2026—are establishing a more secure foundation for data-driven technologies (LuatVietnam, 2025).
AI adoption among Vietnamese enterprises is also accelerating, with reported growth of approximately 39% year-over-year in business implementation (VnEconomy, 2025). Key sectors such as finance, retail, manufacturing, healthcare, and e-commerce are increasingly leveraging AI for data analytics, personalization, fraud detection, and operational efficiency. This momentum is further reinforced by major investments from global and local technology players, including initiatives in AI infrastructure and data centers (Reuters, 2024).
As Vietnam’s digital economy is projected to reach USD 90–200 billion by 2030 (U.S. Trade Administration, 2024), AI will serve as a foundational technology layer across all sectors. The coming decade will mark a shift from awareness to execution, where businesses actively seek scalable, ROI-driven AI solutions—unlocking significant opportunities for innovation, collaboration, and market expansion